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What Should a PPC Management Tool Cover?

Chelsey Fox 3 years ago Sales Enablement

It’s tough, if not impossible, for a business of any size to be competitive in the digital marketing arena without PPC in their portfolio.

Everyone from small mom and pop shops, to regional stores, to world-wide corporations must incorporate PPC into their digital marketing strategy in order to keep up and be seen.

You already know that it is time your agency is able to offer PPC services to your clients. What you don’t know, though, is what is next.

While PPC is incredibly important to your clients’ success in online advertising, it also means a huge time and manpower commitment on your end. Actually, it does not have to! Today’s best PPC management tools make it easy for your agency to offer the services your clients want and need.

What is a PPC Management Tool?

There is a lot that goes into creating, managing, and succeeding in PPC. You don’t need to handle it all manually, though. In fact, you really shouldn’t.

A PPC management tool is software that allows your agency to sell, set up, manage, modify, and track the performance of your PPC campaigns. The software allows you to show potential clients what you can do for them plus lets you set up campaigns based on bidding amounts and budgets, and place PPC links on different channels such as Google Ads, Bing, and Facebook Ads.

PPC software feautures

Some also provide keyword suggestions and access to other important data. Essentially, this tool makes it simple to manage your accounts correctly.

What Should a PPC Management Tool Cover?

You don’t want just any PPC management tool, you want the best of the best. How do you know for sure that’s the one you’re using? One way is to ensure it offers all the things you need it to cover. This includes:

1. PPC Audit Engine

The best PPC management tool doesn’t help you after you’ve sold your services; it actually helps you close the deal! This software gives your sales team the ability to generate PPC account performance audits. This makes it easy for your sales team to identify opportunities for improvements and make insightful recommendations for Google Ads and Microsoft Advertising accounts.

The right PPC management tool makes PPC audits simple and effective, so you can quickly deliver critical information to your potential clients. They’ll be so impressed, they’ll be excited to sign the contract with you!

2. Proposal Generator

It isn’t only about what they are missing out on right now, but what you can do for them in the future. You need a rock-solid proposal, and that’s precisely what a proposal generator delivers for you. Today’s best software quickly and easily creates custom PPC account proposals that include account audits, takeover strategies, competitor research, market opportunities, as well as budget recommendations.

PPC Proposals

This is the time to impress upon them that you’re not simply guessing or hoping. You know what is being searched for and where they need to be in order to be found by the right users. You know how much money it will take to get there. You have all the data they’re looking for, because you came prepared!

3. Collateral Library

No one wants to be anyone’s first day on the job, whether it’s a car mechanic, doctor, or digital marketing professional. Your clients don’t want to be your first attempt at PPC. They want to know that you are experts in the industry. Access to a completely white-labeled library of PPC optimization tools will do this.

The right PPC management tool includes case studies, Google and Microsoft vertical trends, pitch decks, one-pagers, videos, and much more. All the support you need to pitch or upsell PPC can be found in one place.

4. Sales consultations

How will your sales team answer the most common questions about PPC? How will you deal with the tough objections to your services?

Our PPC sales consultations will help you confidently address all those potential questions and concerns. The right tool is more than just data. You want access to the industry experts behind all those numbers! Your new PPC management tool should allow you to start working with our highly experienced PPC sales consultants today and rely on our practical expertise to hit all your goals and grow your agency.

Sales consultations allow your team to easily and confidently navigate through the common hang-ups and issues that many agencies experience when they’re learning how to sell or upsell PPC services. PPC industry experts provide the training and support you need to turn leads into clients. Because they were sold in a way that sets your team up for success, those new clients will quickly become satisfied, long-term clients!

Which PPC Management Tool is Right for You?

These features are all available to you through a single tool. Compass, made by White Shark Media, will change the way your marketing agency pitches, sells, and provides PPC services to your clients. It offers a complete library that enables your sales team to close one deal after another. This is only the beginning! You can fine-tune your business strategy, reduce time spent on training, minimize the A/B testing approach, and shorten the entire sales process.

Remember, with the right PPC management tool, you are no longer doing this all on your own! Our team has well over ten years of experience selling and providing PPC services, and we share our expert knowledge with you in our collateral library and sales consultations.

Are you ready to turn your sales team into a veritable selling machine by equipping them with all of the PPC tools they need to sell pay-per-click services?

Objections to Solutions: Selling PPC

It’s easy to get started with Compass, and soon your team will become the savviest PPC sellers around. All you need to do is reach out and request a demo. We’ll take it from here!