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Agency MVP to Sell PPC: White Shark Media’s Compass

Antonella Saravia 3 years ago Sales Enablement
Executives in a meeting

Our story starts over ten years ago when PPC was in diapers. As strategists, we began to document the best practices and the features that would facilitate the PPC management process. This approach led to a blueprint for our services and later a sales enablement platform that allowed other companies to enhance their pay per click offerings.

Read on to learn more about the tools we’ve created and the businesses that can benefit from each.

What Is White Shark Media’s Compass?

The Compass is a sales enablement platform that provides the tools to assist marketing agencies in pitching and delivering white label PPC services.

Who Is White Shark Media’s Compass Designed For?

The Compass can assist marketing agencies of all shapes and sizes. In particular:

Agencies that would like to add PPC to their service portfolio can leverage our extensive range of tools to accelerate their sales processes.

Agencies that offer PPC (Google Ads, Microsoft Advertising, etc.) and would like to scale without compromising time and resources.

Does your agency fit into one of these scenarios? Contact our team to learn more about the Compass today!

What Are the Features and Benefits of This PPC Sales Enablement Tool?

If you’ve reviewed what White Shark Media’s Compass is and who can benefit the most from it and you’re still here, then it’s time to explore some of the incredible features and benefits you can expect. We hope to give you a little more insight into our sales enablement tools so you can see how they will work in your specific situation.

Proposal Engine

If you’re eager to close some PPC deals, you’ve come to the right spot.

Our proposal generator makes it easier than ever before by generating white-label pay per click proposals for your clients. These proposals include keyword traffic and CPCs, competitor data, ad previews, and budget recommendations.

AdInsights Testimonial - Automated PPC Audit Tool (Google Ads & Microsoft Advertising)

AdInsights: Automated PPC Audit Tool

AdInsights: PPC Audit Engine

AdInsights is a PPC audit engine that generates insightful reports of all your PPC campaigns. These reports include red flags, performance observations, and account growth recommendations for client accounts.

In short, it’s a smarter way of reviewing your campaigns. You no longer have to invest hours skimming through an endless list of ad groups, search terms, and change history. Your days of playing detective are over.

The recommendations you receive from this PPC software are based on:

  • Keyword Performance/Strategy
  • Automated Bidding Strategies
  • Conversions
  • Ad Relevance
  • Ad Group Performance
  • Location Targeting Settings
  • Language Settings
  • Bid Adjustments

This audit tool empowers partners by leveraging technology to flag PPC campaign performance improvements and equip sales teams with recommendations and new prospect campaign opportunities.

Sales Consultations

Our sales team offers a 2-hour white label support call with your team. Together, agency teams can cover pipeline reviews, proposal walkthroughs, pitch growth strategies, and more.

This first step helps teams fine-tune ideas and address concerns without any fluff. Having an expert on your side can make PPC sales run a lot smoother. You’ll have the support you need to get the hang of it and move forward confidently.

White Shark Media's Compass | PPC Sales Enablement Tool - Partner Testimonial

Sales Courses

Sales Courses - Academy for Partners

The Compass provides access to our library of sales courses. These resources and courses support teams with all kinds of pitching information, such as different campaign types and new product briefs.

The Academy for Agencies currently offers the following series:

Client Lifecycle

  • Prospecting
  • Onboarding
  • Servicing
  • Reporting
  • Upselling
  • Retention


  • Pitching SEO
  • Pitching Microsoft Advertising
  • Pitching RLSA Campaigns
  • Pitching Smart Campaigns
  • Pitching Display Campaigns

Microsoft Advertising

  • Microsoft Advertising 101
  • Microsoft Advertising 102
  • Microsoft Shopping
  • LinkedIn Profile Targeting

Google Ads

  • Google Ads
  • Google Ads Shopping
  • Google Ads Display
  • Google Ads RLSA Campaigns
  • Google Ads DSA
  • & More


As we mentioned at the start of our post, our story began long ago. Learning the ins and outs of an industry that continues to evolve can be overwhelming, so we understand the importance of helping those eager to learn and provide white label Google Ads, Microsoft Advertising, and other PPC management services to businesses.

Tools like White Shark Media’s Compass allow marketing agencies to be more profitable as they reduce the costs of training, developing, and managing services in-house.

Now more than ever, we’re all aware of the importance of new opportunities. The times require PPC services and we’re excited to get involved.

Learn more about what White Shark Media’s Compass can do for you by speaking to one of our representatives today. Selling PPC can be easier than you think!