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The 3 Sales Resources Every Digital Marketing Agency Should Have at Hand

Chelsey Fox 2 years ago Sales Consultation

Forbes tells us that any type of B2B sales involves two things: their pain and your solution. This is absolutely true, and an essential concept for the sales team at your marketing agency to understand. While salespeople use a variety of words, tactics, and formulas to sell to new clients, it comes down to what pain your prospect has and how your agency can solve it for them.

What are Sales Resources?

Before we can go any further, we must first ensure you know exactly what a sales resource is. By definition, sales resources are anything that makes it easier to sell your product. As a marketing agency, your product is the marketing services your team provides.

sales enablement collateral

This includes PPC, content creation, and more. There are tools for marketing agencies that can help you generate more leads and customers, all you need to do is find them and put them to good use.

Why They Are Paramount To Your Marketing Agency Needs

A full 57% of marketers say that new customer acquisition is the most crucial part of an organization’s marketing expenditure. This is true, and it applies to your agency as well! What you need is a way for your sales team to do their job efficiently, meaning quickly and correctly.

The marketing world is dynamic and ever-changing. Trends, technology, and tactics are never stagnant. There are a plethora of tools out there to make sales happen, quite possibly some you’ve never heard of before. A few of the most important include:

A Way to Fill Your Pipeline

When we refer to your “pipeline,” this means the symbolic representation of your sales prospects and where they are in the purchasing process. It’s everyone who isn’t a client yet, but is hopefully in the process of becoming one. You need leads! The question is, how do you ensure you have enough high-quality leads coming in?

Gaining Competitive Edge Through PPC

In today’s modern marketplace, an important piece of the puzzle is sending sales emails to those email addresses you’ve already captured, usually from a form on your website. You know they’re already interested, now you just need to remind them that you can solve their problems. This can efficiently be done through the use of a well-crafted email.

It can take hours to craft these outbound sequences. Then, you have the long and arduous task of testing their effectiveness once they’re sent. What if there were a way to make this whole process a lot easier and much more likely to succeed? In fact, you have quite a few options for this in the form of software.

We encourage you to consider Regie in your sales toolkit. Developed by Sapper Consulting, Regie automates the writing of B2B email sequences and post-campaign analysis. In just a few minutes, this software can do everything from building buyer personas to constructing data-driven email marketing campaigns to helping you secure new sales meetings.

Proposal Generator

Now that you have someone interested in a sales meeting, it’s time to show them what you can do. It’s time for a proposal. The more proposals you can produce and the better quality they are, the more new clients your agency will bring on. It’s as simple as that!

You don’t need to do this alone. By using xCompass by White Shark Media, you can white-label your proposals when your sales team pitches Google Ads and Microsoft Advertising products to your leads. The Compass Proposal Generator makes it easy to master the art of pitching and selling PPC services.

Our proposal generator tool makes it easy to produce crisp, clean, and complete proposals for every one of your leads. You can use a customizable template to take advantage of new opportunities and share the data that converts leads to clients faster. By using Compass, you will:

  • Obtain a Proposal Within Minutes
  • Identify Pain Points for Prospects
  • Brand Your Work With the White Label Feature

Electronic Document Signing Capabilities

The presentation went fabulously and your lead is really to sign on the dotted line. Of course, in today’s world of Zoom calls and working from home, this conversation often takes place without the ability to literally hand them a piece of paper. Your team needs a way to make your contracts both virtual and legally binding. Many agencies use DocuSign, as it is a world-leading eSignature application.

Docusign sales enablement

DocuSign can generate agreements automatically, support contract negotiation, and review and store all documents in a central, searchable repository for easy retrieval. It is ideal for getting sales contracts and other legal agreements swiftly approved and signed, but this is far from the only option. Find whichever one works for you, just make sure you have one!

The three resources listed above won’t guarantee sales success. That is up to you and your sales team! That being said, investing in these three products will skyrocket your chances of crushing your sales goals this year and beyond.

Learn More About White Shark Media’s Compass Tool

Now that you know what sales resources are and a few of the most important pieces of the puzzle, we encourage you to look more into Compass, an amazing tool made by White Shark Media. Our tool makes it easy to save time and money while you also equip your sales team with high-performing materials for prospect meetings. These proposals can pull together all the information you need to close the deal.

Why work harder, when you could use the top sales resources and work smarter instead? It’s time to take some of the pressure off your sales team and make it easier for them to close more leads. The more new clients you have, the better it is for everyone- including you!