The global pandemic has accelerated the digital world as we know it. Throughout this time, more and more companies have switched from traditional software to Software as a Service (SaaS). However, despite this trend, many agencies still are not getting the total value of SaaS to achieve their growth objectives.
Using SaaS as an agency for recurring sales and revenue can have a lot of moving pieces. Agency scalability relies on innovating client centricity, renewing processes, and implementing the latest martech. It’s not all about cutting existing costs but constantly revisiting the question: Why do my clients need me?
With COVID-19 as a catalyst for SaaS’s permanent evolution, you need to leverage a platform and service that can support your digital marketing efforts through the “new future” that awaits.
What is SaaS?
Rather than download and install to plug and play, it is software on-demand available in the Cloud and easily accessible as a service. Moreover, it can be delivered and managed remotely, which is why COVID-19 has had a lot to do with its accelerated evolution.
SaaS provides a cost-effective alternative for digital marketing agencies to become more efficient by offering new possibilities for scalability and growth with easy maintenance and deployment.
Now, SaaS enables your agency to provide a seamless service to your clients while allowing you to inject extra effort into areas that need improvement without any fancy high-tech gadgets or in-house IT teams.
More than ever, SaaS has become more readily available and is branching into different areas such as white labeling software that caters to agencies that need automated service for their clients.
5 Important SaaS Benefits For Your Agency
Is SaaS right for your agency? Consider the following benefits:
1. Highly Compatible With Current Workflow
SaaS supports your current processes that have been stuck in manual mode for so long and held back by the time it takes to keep them fully updated to meet the demands of an evolving business.
It takes away the fear of change. Adopting new software no longer has to be a challenge within the work environment and influences a habit of innovation.
2. Conveniently Affordable
Usually, SaaS comes as a monthly fee, which is why most mid-sized agencies love it. In addition, it becomes easy to choose as an investment because its costs are based on a service-need basis.
One of the reasons why most businesses opt for SaaS is its cost-reducing benefit. Hiring people, buying technology, and investing in infrastructure can give many agencies quite the headache, but SaaS offers functionality and efficiency that lead to reduced costs.
SaaS can be quite benefitting for digital marketing agencies that focus on profitability.
4. Ease of Use And Non-IT Dependant
Software that requires little to no maintenance is truly a keeper. When you do not rely on an IT team to provide support and maintenance (because it’s all in a cloud), you don’t have to go through the hassle of installation and updates on your own.
If you are a mid-sized to enterprise digital marketing agency, you can see a significant reduction in IT expenses.
5. Achievable Scalability
An objective any agency would dream of reaching!
Adaptability to scale with any moving piece in your agency’s daily operations is what makes SaaS the future of digital marketing software.
You can expand your SaaS usage in a day. A quick and deployable software solution is the name of the game and why many digital marketing agencies are able to see more growth and profitability.
Use SaaS To Accelerate Agency Scalability
Digital marketing agencies around the globe are adapting to PPC cloud, software so they can subscribe to the services they need and enjoy the benefits of a scalable solution for their business model.
Software as a service can provide a lot of benefits for your agency and, at the end of the day, you’ll have to get with the program if you wish to grow as a business in this demanding world of client expectations of fast and high-quality service.
So, if you provide online advertising to businesses and need a way to streamline your services without the hassle, Compass is an innovative platform that can take you there. Get a personalized demo with our experts to see how we can add value to your PPC services.