Another year has come and gone. 2021 is over. You’re probably in the midst of Holiday Season plans and wrapping up what was hopefully a successful year. While congratulating yourself on a job well done, don’t forget to look forward! What is 2022 going to hold for your digital marketing agency? Where are you now and where would you like to be next year?
There will be many answers to those questions. A startup and a booming agency will undoubtedly have a different 2022 outlook. For today’s blog, we will focus on your PPC tool. Is your tool doing enough for you this year and next year in 2022? We can help you answer that question!
What Your PPC Tool Should Be Doing For You In 2022
You can’t expect 2022 to be just like 2021. If your next year is the same as last year, you’re being left behind! With this in mind, let’s look at what your PPC tool should be helping you and your company achieve in the coming months:
1. Help You Navigate Google Changes
Search Engine Journal reminds us that businesses will no longer be able to rely on third-party tracking in the coming year. These are probably better known as “cookies.” This is a big shake-up because this third-party tracking has become an industry-standard over the years. Brands have been using them to track website visitors, improve user experience, and collect data that helps us all target ads to the most likely-to-consent audiences.
Google now requires you to rely on first-party data. The truth is that Google Chrome’s new privacy efforts could heavily impact some areas of the marketing and advertising space. Is yours one of them? If so, 2022 cannot be business as usual. The good news is that new alternatives are also emerging!
White Shark Media and our Compass tool are here for you for those looking for guidance on managing this massive change. Compass is a sales enablement solution specifically designed to help your team close more deals. You can shorten processes by generating audits and proposals, train your teams with our PPC Courses, and leverage our experts’ experience through consultations. We’ll help you increase your spending in the right areas to make up for lost data knowledge as well as ensure you don’t slide too far back. You won’t need to handle this significant change, or any other, on your own. You can use Compass to make effective recommendations for Google, helping to make the massive change in the industry a little easier for your agency to handle.
2. Generate Proposals
If you asked many agencies what the most challenging aspect of their PPC efforts is, they would tell you that it turns potentially interested companies into full-blown clients. This is not going to get any easier in 2022! That is why you want to ensure that your PPC tool makes this easier. When you begin using Compass to improve PPC sales, your agency can utilize a wide range of resources. Our Compass has a proposal generator, making developing proposals and closing sales easier than you ever thought possible. You can use our white-label PPC proposal generator to quickly and easily create custom proposals, including account audits, takeover strategies, competitor research, market opportunities, and budget recommendations. That’s right- it’s all white label! This means the company you pitch to sees your logo, colors, and branding. They’re impressed with you and you alone!
3. Competitor Research
Speaking of competitor research, let’s go back to that for a moment. Have you ever heard the phrase, “We don’t need to reinvent the wheel?” We wholeheartedly agree with this! If your client’s competitor already has a profitable PPC campaign, why make a new one from scratch? Chances are pretty good that they already spent a long time researching keywords, optimizing their headlines, creating ad content, A/B testing, and getting their landing pages just right. With all of this information at your fingertips, you can use it to your advantage. What if their competition isn’t doing PPC very well? That’s even better news! You can use this information to your advantage and not only blow them out of the water but have the data to prove it to your client.
White Shark Media’s Compass is the PPC Tool You’re Looking for
We encourage you to spend a few minutes today considering Compass, White Shark Media’s sales enablement platform. Compass is designed to reduce errors, increase profits, and exceed your clients’ expectations. It’s easy to set up and start using, so your marketing agency will have the most effective resources to build your strategies for selling and fulfilling PPC services. We are confident that this is the PPC tool for you! We can say this because we have been developing this PPC management tool for years to be sure it can meet your needs in an ever-evolving digital market.
We don’t expect 2022 to be exactly like 2021, just like 2021 wasn’t exactly like 2020. Every year, our industry grows, changes, and evolves. That’s what makes digital marketing so exciting and why our team of experts loves it so much!