In agency life, time is money. We’ve all heard this phrase before. If your agency bills hours to your end clients like many do, this phrase is quite literal for you. Given a choice between more time or more money, which would you pick? Before you answer that, let’s ask another question. What if we told you that with White Shark Media’s Compass, you don’t have to choose? You get more of both! This is because our PPC solution allows you to save so much time in your PPC efforts that you’ll make more money in the same amount of time. Talk about a win-win for everyone!
“Time is money” isn’t something we can trace to anyone. It’s thought of as conventional wisdom. The original phrase is often assigned to Benjamin Franklin. In 1748, he wrote in an essay “Advice to a Young Tradesman,” the now-famous phrase “Remember that time is money.” He then reminds his youthful reader of the opportunity cost of laziness. The general idea of his essay is that when you’re not working, you’re just throwing potential earnings away. This is a great idea in concept, but we have quite a few tools now that Benjamin Franklin and his readers did not. We have cars, robots, batteries, elevators, phones, computers, and of course- the internet. Thanks to the modern tools of our society, we can have software programs work hard for us.
Time is money, but that doesn’t mean you need to work non-stop! In our age of digital labor, we’re redefining the relationship between time and money. This is great news for everyone, including digital agencies like yours. Perhaps a better piece of advice would be “work hard, but aim to minimize hours worked.” We love this concept so much we took years to develop a PPC solution that made this possible. We are speaking, of course, about Compass.
How PPC Brings in More Money
According to Forbes, if a small- or medium-sized business is looking to generate more leads, it would be a misstep to start it off with SEO. To create long-term brand awareness and a good number of leads, Forbes recommends starting with an aggressive paid ad campaign. This makes it possible for you to make your brand generate long-term results. Ultimately, awareness and leads turn into customers. Customers turn into revenue!
If your end client’s potential customers cannot find you online, it is like they don’t exist at all. Today’s marketplace is hyper-competitive, meaning just having a website for your company’s clients is not enough. Search engines, like Google, often give top positions to companies that use paid advertising with them.
Consider the following:
#1 According to the Internet Live Stats, the total number of Google searches exceeds 3 billion per day.
#2 According to WordStream, 72% of consumers search online before visiting a local store.
#3 According to ReviewTrackers, 53% of online searches visit a business within 48 hours of searching.
What does PPC mean? It means driving your business to your clients. The more money you make, the more money you make yourself. A well-done PPC campaign that boosts their sales is great for everyone involved! How can you do it? Your team to be PPC experts to stay ahead of the competition.
Your team will find updated, well-crafted documents on everything they need during the PPC sales cycle in our easy-to-use collateral and content library. Through Compass, you’ll have access to a Collateral Library of vertical trends, playbooks, pitch decks, one-pagers, videos, and more. If you need a little more one-on-one help, that’s no problem either. When you have Compass, you’re not just gaining access to the software; you connect with White Shark Media and all of our expertise too! Speaking to an expert can get you to focus on a solution rather than guessing about your next move.
Save Time with PPC
This is a cost-effective way to promote a business while sticking to your marketing budget. A well-done PPC campaign allows you to make as much money or more money in less time. You will spend wisely and allocate your funds to what is working best. When you save time by using the right keywords and highly-targeted landing pages, you are not just saving money but saving time as well.
While it takes months to be found in the top of search engine results pages (SERPs) through organic SEO, you can make your ads appear in the top Google results with PPC campaigns. PPC makes it possible for you to acquire the first position in no time at all! You can get the ads approved within 24 to 48 hours. If done correctly, you can generate results with PPC campaigns from day one!
One of the great things about PPC is that it is not guesswork. You will collect data that brings you measurable results to prove how successful you have been with the time spent. The right tool makes your ROI simple to calculate and impressive to present to others. This is because you can reach customers who are more likely to convert. By engaging the right people at the right time, you can close more sales for your end client without wasting a lot of time on people who aren’t the right fit for their company.
Compass is the PPC Solution You Need
Digital marketing is highly competitive. You don’t just need a tool; you need the best PPC solution on the market today. We feel confident that when you book a demo to see all that White Shark Media’s Compass can do for you and your team, you will know that you’ve found it!