You want to expand your reach to new clients and remind your audiences that your digital marketing agency offers top-notch PPC products and services. This is easier said than done, though, right? Well, actually, with the right PPC tools on your side, it is pretty simple to do.
Having a PPC management solution that fits into your daily operations and business model is key to maximizing efficiency when it comes to delivering PPC services.
Let’s walk through some pros and cons of acquiring a PPC management solution for your agency and help you make an educated decision on what will best benefit your agency objectives and client experience.
Why PPC Is A Must And No Longer An Option
Today, round 65% of small and mid-sized businesses use pay-per-click (PPC) advertising to drive results online.
PPC marketing is a highly effective form of digital marketing for reaching customers in the right place, at the right moment, with the right message before your competition does.
Pay-per-click advertising requires frequent monitoring, optimization, and ongoing innovative strategies to produce optimal results for clients, especially regarding ROI. To provide such actions for a large book of clients, choosing the right PPC management solution is a must.
If you can deliver on such high quality of PPC services, it becomes why so many businesses want agencies like yours to implement PPC for them because it works for them as a good PPC management solution works for you!
The Benefits of Using a PPC Management Solution
There are a few different PPC management solutions on the market today. These PPC solutions come with quite a few benefits to your daily schedule, as well as your operations. However, they also may come with a drawback or two. Let’s look at both the pros and cons in more detail.
Pro #1 It Makes Your Clients’ PPC Goals Easier To Achieve
When managing PPC, you may feel like you have a million different tasks competing for your attention daily.
- How’s ad spend trending this week?
- Have you added negative keywords lately?
- Are the campaigns you manage hitting target spend and conversion rates?
If you’re managing more than one account for multiple clients, it can be impossible to juggle everything without some serious dedication and tooling. The right PPC management solution will make it easier to know what you need to do and help you execute on it. Delegating to automation through such PPC management solutions is how your agency effectively manages client PPC accounts.
Pro #2 PPC Management Solutions Give You Measurable Results
The results in PPC are more measurable than other marketing efforts. This is because PPC management solutions often provide a consolidated dashboard and reporting that offers different metrics that enable you to see if your clients’ ads are converting and giving them a reasonable ROI. Such metrics include how many potential customers have seen your ad, how many clicked it, and how many performed the desired action tracked as a conversion.
To go even further in this pro, you’ll hit the jackpot if this PPC management solution can provide you access to such dashboards and reporting and at the same time to your clients, especially with the option of white label.
Pro #3 Enjoy Providing Your Clients With Quicker Results
While SEO is important and influential, it’s no secret it takes a while to take off. PPC goes into effect immediately, and the results come nearly as quickly! It is effortless to set up a PPC campaign through a well-made PPC management solution; its benefits are that you don’t have to wait long to provide results back to clients.
Drawbacks of PPC Management Solutions
Con #1 PPC Can Be Quite Complicated
Tools make it easier, but it’s still not a simple task. PPC is not easy to master, especially when you have to communicate it in terms your clients understand, but that is what your clients expect. There are many variables involved, and you can lose a lot of money if you are not careful. This does not mean, though, that PPC is not worth it. It just means that more time and effort are needed to learn how to excel at PPC management.
There are very few PPC management solutions out there that offer this. Still, a handful has PPC sales and management training included to help you ensure you are selling, managing, and delivering PPC in a way that benefits your agency’s objectives.
Con #2 PPC Is A Time Guzzler
If you feel like you have too much on your plate, you’re certainly not alone. Even with all of today’s best technology and tools, getting PPC done correctly still takes time. If this is simply time you don’t have, this can feel like a major roadblock. That’s why agencies just like yours are bringing in a little outside help. We’re speaking, of course, about a white label solution like our Compass tool and PPC management.
One Last Thing Before You Go
If you want your clients to benefit from PPC without the complications of you having to put it into place, then you should consider White Shark Media as a solution for you!
There’s a reason we are known as one of the best in the PPC industry. Compass, our award-winning PPC tool, will change how your marketing agency pitches, sells, and provides PPC services, and yes, without all the hassle as you would have to try to do it all by yourself.
Fine-tune your business strategy, reduce time spent on training, minimize the trial-and-error approach, and shorten the entire sales process. It’s easy to get started with Compass, and soon your team will become the savviest PPC sellers around.