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How to Improve Your Agency’s PPC Sales and Take Advantage of a Wide Range of Resources

Chelsey Fox 2 weeks ago Sales Enablement

To say that right now is drastically different from the world we lived in two years ago would be quite an understatement. This is true for nearly everything in our daily lives, but especially true for businesses.

Some things that used to be fairly common in business, like shaking hands, have gone away. Other aspects of our industry that used to be somewhat uncommon are now booming and probably here to stay. Remember when all meetings were in person? Now, it feels like everything is done via email, Slack, and Zoom!

Another one of these things that has grown recently is your digital marketing efforts and in particular, pay-per-click or PPC. A well-done PPC campaign brings in additional revenue for your clients. It allows small- and medium-sized businesses to compete with larger companies, for much less money than a traditional advertising campaign would cost them.

You know that your clients want and need their PPC ads to be succeeding. This is what they expect! It’s also what they’re paying you for. If you worry that you’re not bringing in new PPC clients the way you should be, it’s time you learn how to improve your agency’s PPC sales and take advantage of a wide range of resources.

Why are PPC Sales so Important?

Before we go any further discussing how to improve your agency’s PPC sales as well as the wide range of resources you can take advantage of, let’s back up a bit and discuss the “why.” Why can’t your agency simply not offer PPC services or offer a very scaled back version? To put it as plainly as possible, if you are not giving your end clients PPC, someone else will.

It is absolutely essential your agency offer PPC, perform PPC well, and have the end results that prove it. This is what today’s companies expect. Do you think they’ll come to you for blogging and someone else for PPC? That’s not likely.

The Coronavirus Pandemic has led to an unbelievable rise in online shopping, as well as time spent online in general. While many people browsed the internet, scrolled social media, and bought ecommerce products in the years past, the industry has grown exponentially with so much time spent “safer at home.” More people online means more potential customers, and more competition to be seen.

PPC is the answer! Not only is PPC the best course of action for your end clients, it’s also the only way for your agency to stay competitive in the industry. Selling PPC and then managing your clients’ PPC account well is an essential piece of today’s digital marketing puzzle.

Digital marketing is highly competitive. It seems like every day there is a new start-up who wants to offer your clients their services and steal them away. There’s also plenty of potential clients out there that you want and need to impress. With this in mind, let’s get back to the task at hand.

How can you improve your agency’s PPC sales? Compass by White Shark Media is the PPC software solution you have been looking for.

How to Improve Your Agency’s PPC Sales

Struggling to sell PPC and then problems getting the campaigns correct are pretty common. Just because other agencies struggle may not make you feel better, though, and it may not make your clients feel better either.

Your clients still expect your team to deliver. We’re here to teach you everything you need to know in order to improve your agency’s PPC sales! When you take advantage of a wide range of resources available to you, your PPC sales will drastically improve.

To truly be successful with PPC, it takes a lot of attention to detail, dedication, and constant monitoring. You don’t have time to do nothing but focus on PPC ads, and with the right tools at your disposal you don’t have to. The workload can be significantly reduced with smart data-driven analytics, provided to you by Compass by White Shark Media!

Your agency needs more sales. The right PPC optimization tool not only makes this possible, but actually easy. You’re looking for a sales enablement solution that is specifically designed to help your team close more deals.

Objections to Solutions: Selling PPC

How will it accomplish this? For one, our tool will show you account opportunities easily taken advantage of to show success. By using Compass your sales team can shorten processes by generating audits and proposals. It will also make it easier to train your teams and leverage experts’ experience through consultations.

The benefits don’t stop when the sale is made. When you begin using Compass to improve PPC sales, your agency can take advantage of a wide range of resources, from PPC audits to proposals to performance reports to case studies to a collateral library and beyond.

It’s also worth pointing out that Compass and everything it provides for your team is fully white labeled. This means your client only sees your name, colors, logo, and other branding materials. They’ll be thrilled with the hard work you’ve done and the results you’ve been able to achieve. You get the sales you need, then impress them for the long-term.

Get the PPC Resources You Need Through Compass

Getting your PPC ads to perform the way you need them to is oftentimes easier said than done. Are you having trouble? You’re not alone. In fact, this is why White Shark Media’s Compass is exploding in popularity!

There’s many PPC software options out there. You don’t want just anything for your team, you want the best of the best. The best PPC softwares have advanced capabilities that put the competition to shame. That is why we are so excited to be able to tell you what our tool can do that someone else cannot. Are you ready to learn more? Reach out and ask for a proposal!