Aligning your sales process and buyers’ journey can be a challenge, but having sufficient PPC sales collateral on hand for your sales team can make a world of difference.
Of course, it won’t matter how much PPC sales collateral is available to your team if they fail to use it.
There are several simple things you can do to help your team engage with new sales enablement tools, so let’s take a look at some simple ways to put your collateral to good use.
What Is PPC Sales Collateral?
PPC sales collateral can complement your sales process and support your sales team as they work to convert prospects to clients by delivering the right content to the right phase of the buyers’ journey.
PPC sales enablement software effectively builds a strong rapport with prospects and converts them to loyal clients. Therefore:
PPC Sales Collateral = PPC Sales Enablement
The PPC Sales Collateral Library
We realized that keeping relevant content on hand and easy to find not only helped our sales teams engage prospects but convert them at a faster rate. With this experience, we created our PPC Sales Collateral Library in Compass and made it available for other digital marketing agencies who sell PPC.
Empowering Your Sales Process
Having a sales collateral library at hand with numerous resources for PPC, such as one-page infographics, case studies, decks, and more, can easily support your practical and productive sales process.
Benefits for a sales process include:
Why Isn’t Your Team Leveraging PPC Sales Collateral?
It can be frustrating when your sales team isn’t resourceful enough to procure their own sales collateral through a bit of research. Let’s face it: it’s inefficient because they waste time they could otherwise spend on engaging with prospects.
Consider what could happen when your team doesn’t have access to an entire library of valuable marketing assets:
- The format of the content won’t be sales friendly
- Team members are unaware that they have content available to them
- The content library they do have is outdated
- The repository is unorganized and specific content is hard to locate
Here are five ways you can support your sales team with PPC sales collateral:
1. Consult Your Team
Make sure that your content library is founded on the needs and feedback from your sales team. It will save you time and encourage everyone on the team to use it more often.
Supporting your sales team with the information they need, will help close deals faster. This proves that marketing and sales teams must work hand in hand to make a library successful.
2. Train On Use of Library
Do you utilize something you do not understand in its entirety? DO you have the patience and time to learn how to do so? I thought so.
By providing training through guides, demos, or group sessions, you enable your sales team to feel more confident leveraging these essential marketing assets.
3. Easy Access and Categorization
The last thing you need when you’re dealing with a prospect is taking too long to locate a specific item or not finding what you want at all.
Having content readily available through the cloud in an organized library where you can search with specific keywords will get your sales team to buy into utilizing your library more often.
Be sure to analyze and discuss how your sales team searches for content to continue innovating and modifying your library categorization.
4. All-in-One
Suppose you have other resources available to your sales team. In that case, it’s best to centralize everything into a PPC sales enablement platform that allows them to utilize all the tools they need to close a deal.
5. Keep Your Library Updated
This one tends to become a challenge for many agencies that do not regularly use a sales enablement platform. Eventually, the PPC sales library gets out of date and falls behind new and trending content. It is a must to keep the library fresh to influence its continuous use.
White Label PPC Sales Collateral
Investing in PPC sales collateral is a strategic move that any agency should incorporate into its blueprint to achieve its objectives.
When you give your sales team a robust sales enablement platform that provides relevant and up-to-date content for PPC, it can help drive new revenue streams for you.
Compass can supplement your sales process and clients’ buying journey to increase your close rates and manage sales engagement effortlessly. See what’s in-store with a robust sales enablement platform where PPC tools have been engineered by an agency that was once in your shoes.
